Design is based upon the dynamics of mothers and midwives as they interact with the pool and each other.
Form is based on function and pared down to the essence of aesthetic utility.
There is a reason for every shape, every curve and every form.
Active Birth Pools encourage mothers to move freely and naturally.
They instinctively interact with the pool and find comfort and support wherever they are.
Freedom of movement combined with the relaxing effects of warm water and release of oxytocin significantly increases the possibility of physiological labour and birth.
It’s that simple!
We are pioneers, innovators and trend setters.
Our water birth pools have continuously evolved over the past 35 years.
We’re able to achieve our latest designs because of the highly specialised material we use.
Ficore, a composite resin with unique properties enables us to create incredibly curvaceous pools that mothers and midwives find exceptionally comfortable, practical and easy to use.
As Steve Jobs said…
“It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”
In mid-90’s we met with a design specialist to discuss ways our water birth pools could be improved to better serve the needs of mothers and midwives.
This lead to the ground-breaking innovations in birth pool design that have culminated in todays range of award winning water birth pools.
Below a copy of article that appeared in the Chartered Institute of Ergonomics and Human Factors charting the paradigm shift in birth pool design that occurred in the mid-90’s:
From this foundation we have gone on to innovate the design of our water birth pools as we learn from our experience.
We like to think that after more then 35 years we’ve got it right!