After 37 Years, We Like to Think That We’ve Got It Right: The Active Birth Pools Story

K.D.Brainin Founder & Director
Blog: 07.02.2023

In the ever-evolving world of maternal healthcare, few innovations have stood the test of time as impressively as Active Birth Pools.

For 37 years, this pioneering company has not just existed but thrived, providing expecting mothers with an empowering choice for their birthing experience.

The journey of Active Birth Pools is a testament to the enduring value of comfort, safety, and a natural approach in childbirth.

The Genesis of a Revolution

Active Birth Pools was born out of a simple yet profound idea: to make water births more accessible and comfortable for women.

In the early days, the concept of a water birth was revolutionary.

Founder and director, Keith Brainin saw the potential of water to provide a soothing, natural environment for childbirth after hearing Michel Odent speak about the benefits of water for labour and birth in the mid 80’s.

He envisioned a scenario where the stress and discomfort of labour could be alleviated, if not transformed, into a more positive experience.

1990 1st Water Birth Pool in NHS Hospital – John Radcliffe Hospital

Crafting Excellence

Over the years, Active Birth Pools has focused on refining their designs to meet the evolving needs of mothers and healthcare providers.

Their pools are not mere containers of water; they are carefully crafted spaces designed to offer comfort, safety, and ease of use.

The company has always placed a premium on the quality of materials, ensuring that each pool is not only aesthetically pleasing but also durable and hygienic.

The ergonomic design of the pools, with features like contoured seating, extra-wide rounded rims and cut-away surrounds showcases an understanding of the physical demands of labour for both mothers and midwives

This attention to detail is what makes Active Birth Pools stand out in the market.

Embracing Innovation

Staying relevant for over three decades in any industry requires a knack for innovation, and Active Birth Pools has demonstrated this repeatedly.

By integrating feedback from midwives, healthcare professionals, and mothers, the company has continuously improved its products.

Innovations in user centred ergonomic design, superior materials and bespoke manufacturing methods are just a few examples of how Active Birth Pools has adapted to changing times and needs.

The Impact on Maternal Health

The success of Active Birth Pools can be measured not just in its longevity but also in its impact on maternal health practices.

The concept of water birth has gained significant traction, backed by research suggesting benefits like reduced pain, lower chances of episiotomy, and a more satisfying birth experience for mothers.

Active Birth Pools has been instrumental in bringing this choice into mainstream birthing practices.

A Vision for the Future

As Active Birth Pools looks to the future, their commitment to improving maternal health remains unwavering. T

The company continues to advocate for water birth as a viable and beneficial option for childbirth.

With a legacy of 37 years, Active Birth Pools stands as a beacon of innovation and quality in the world of maternal healthcare.

After 37 years in the business, Active Birth Pools indeed seems to have gotten it right.

By combining a passion for maternal health with a commitment to quality and innovation, they have created a product that has positively impacted the lives of countless mothers and babies.

The story of Active Birth Pools is one of success, not just in business, but in contributing to a more positive and natural childbirth experience.


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