About Us

We helped pioneer the use of water for labour and birth by designing
the water birth pools that made this revolution in maternity care possible

Since 1987 we’ve supplied thousands of birthing pools to
hospitals world-wide and helped millions of women have better births

At Active Birth Pools, our success has been built on a simple but powerful approach: continuous innovation, uncomplicated design, and a laser focus on the core principles that matter most to healthcare providers—safety, value, and performance.

Hospitals and midwifery-led units worldwide trust our pools because they know we deliver solutions that work. Every detail of our pools is engineered to optimise safety for mothers and midwives, offer outstanding durability and long-term value for healthcare estates, and perform to the highest standards day after day.

We don’t believe in unnecessary complexity. We believe in products that do exactly what they’re designed to do—reliably and efficiently, backed by exceptional customer service and support.

As the market leader in water birth pool design and manufacture, we are proud to set the benchmark for quality and innovation in maternity care environments.

In the mid-80’s we worked closely with midwives, mothers, obstetricians, infection control and manual handling experts to develop the world’s first specially designed, hospital grade water birth pool.

Since then we’ve continued to evolve our designs, upgrade our materials and improve our capabilities to produce water birth pools that are safer and better meet the needs of mothers and midwives.

We are dedicated to providing intelligently designed birthing pools that deliver superior safety, value and performance in the most practical, cost-effective and sustainable way.

Our approach is defined by a passion for design and quality, and an abiding commitment to helping midwives and mothers have a better experience of labour and birth.

Active Birth Pools are crafted from Ficore® composite, a superior alternative to fibreglass or acrylic. Its benefits include:

  • Exceptional value, longevity and sustainability

  • Warm, tactile, and less slippery highly polished surface

  • Outstanding heat retention (less than 0.7°C loss per hour)

  • Seamless, one-piece design for easier cleaning and superior hygiene

  • Enhanced water safety and infection control

  • Precision sculpting for defined, ergonomic forms

  • Unmatched strength, durability, and easy repair if needed

 

In our water birth pools mothers have room to move
freely in the postures natural to labour and birth

 

They instinctively relate to the pool and move naturally
to find the most comfortable and beneficial positions

As midwives use our pools on a daily basis we have made their safety, comfort and well-being our primary concern.

Ergonomic design ensures midwives maintain proper posture, reducing strains and improving overall results and job satisfaction.

“I’m proud to endorse these exceptional birthing pools. Active Birth Pools are unmatched in quality, innovation, and design. These pools align perfectly with Saudi Arabia’s vision for advancing healthcare excellence and are set to transform birthing practices” Dr. Omar Nouri, MBBS, MSc.  Horizon Bridges – Saudi Arabia

 “I want to express my admiration for the brilliant design of your water birth pool.  I believe your innovation is invaluable and holds significant importance for the field.  I truly admire how your design considers both midwife and mother, making it unique and practical.”  Parisa Hadavi Bavili – Midwife, Anatomist, and Innovator in Healthcare

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