Active Birth Pools: Ethos and Values Statement

K.D.Brainin Founder & Director
Blog: 01.12.2023

Active Birth Pools, established in 1987, has played a pioneering role in the use of water for labour and birth.

Their values and approach can be comprehensively understood by examining various aspects of their operations and products.

Innovation and Pioneering Spirit:

Active Birth Pools helped pioneer the use of water in labour and birth, working closely with midwives, mothers, obstetricians, and experts in infection control and manual handling.

This collaborative approach led to the development of the world’s first specially designed hospital-grade water birth pool, demonstrating their commitment to innovation and improvement in maternity care​​​​.

Safety, Value, and Performance:

The company emphasizes these core principles in their products.

They focus on producing birthing pools that are safe, offer great value, and perform exceptionally.

This focus is evident in their use of specialized materials like Ficore®, a proprietary material known for its durability, practicality, and safety features.

Ficore® pools, for example, retain heat efficiently and are resistant to bacteria and harsh disinfectants, ensuring high standards of hygiene​​​​​​.

Ergonomic Design:

Active Birth Pools employs evidence-based, user-centred ergonomic design principles.

Their pools are crafted to meet the comfort needs of both mothers and midwives, featuring designs that support various positions like sitting, kneeling, and squatting.

The wide rims of the pools allow midwives to rest comfortably, akin to sitting at a desk, which showcases their consideration for both the users’ comfort and practicality​​.

Customer Feedback and Endorsements:

The company values customer feedback and has received numerous positive testimonials from healthcare professionals and mothers.

These testimonials often highlight the comfort, ease of use, safety, and practicality of the pools, reflecting the company’s dedication to quality and user satisfaction​​.

Build Quality and Guarantee:

Active Birth Pools are hand-made to order in England by highly skilled craftsmen who take great pride in their work and are dedicated to excellence.

Active Birth Pools offers a lifetime guarantee on their water birth pools, which reflects their commitment to quality and durability.

This lifetime guarantee is a testament to the trust the company places in its design, materials and manufacturing processes.

Sustainability and Longevity:

Active Birth Pools places importance on sustainability.

Their pools have a life expectancy exceeding 25 years, making them a sustainable choice in comparison to other birthing pools with shorter lifespans.

This longevity not only provides value for money but also aligns with environmental sustainability principles​​.

Global Reach and Experience:

With a history spanning several decades, Active Birth Pools has supplied thousands of water birth pools worldwide.

Their extensive experience and knowledge in the field have made them a leading choice for hospitals and midwives globally.

This worldwide reach underlines their commitment to improving maternity care on a global scale​​.

In summary, Active Birth Pools’ values are centred around innovation, safety, ergonomic design, customer satisfaction, sustainability, and a global perspective in improving maternity care.

These values have guided their operations and product development, positioning them as a leader in the water birth pool market.

Winner – Building Better Healthcare Awards


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